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Corporate and public organisations now operate on a global scale. Whether it is via an international assignment, participating in a global team or working with an overseas client, colleague or supplier, interaction with people from different cultures is now an everyday occurrence.

But are organisations preparing their people to deal with the challenges of working and doing business internationally? Research has shown that providing cultural training to employees who are tasked with working in an international environment can significantly reduce the risks inherent in this type of interaction.

The lack of cultural awareness preparation has many levels of impact - from an embarrassing moment to a breakdown in inter-company communication to a lost deal or agreement. The price of inadequate cultural awareness is easily avoided by attending one of our culture training programmes.

We have over 15 years experience of training the world's leading organisations (including: Microsoft, HSBC, Orange, Unilever, Vodafone, Oracle, Rolls Royce, BG Group, Sony, Centrica, Coca-Cola, Diageo, Cisco Systems, Jaguar Cars) to develop intercultural skills and become culturally competent in a complex international world. Our cultural training will ensure you are equipped with the practical tools and techniques necessary to live and work in a multicultural environment.

Cultural Awareness Seminars

• Doing Business in ...
• Building the International Team
• Managing across borders
• Selling across Cultures
• HR and global recruitment
• Bespoke Cultural diversity Programmes written for your company (with optional instructor delivery training)
• Public Courses

Globalisation has changed the way organisations operate and their employees communicate, it is becoming increasingly common for staff in one country to be regularly dealing with colleagues, clients or suppliers in another country, over the telephone, by email, via video-conference, or face-to-face.

Managing an international team, sourcing suppliers in China, working with partner organisations in Japan or doing business in the Middle East all present their own cultural challenges. While colleagues from different countries may work for the same organisation, in the same industry or possess similar professional and subject-specific knowledge and skills, their ways of working, interacting with each other and doing business may be vastly different. Therefore, when working in a multinational and multicultural context, it is essential not only to have appropriate professional skills, but also to understand their own and their counterparts’ cultural make-up to avoid misunderstandings or even business failure resulting from a lack of cultural competence and sensitivity.

Our Cultural Awareness Training for Business and Management courses are designed to meet specific individual or company needs whether your business is with a certain country or region or whether you need to develop more generic cross-cultural skills for a broader range of cultures and countries. Our courses provide not only the practical "dos" and "don'ts" of business behavior, but also a deeper understanding of the values, beliefs, and attitudes underlying those behavior to assist you and your employees in developing the cultural awareness and intercultural communication skills that will give you the business edge.